At-risk segment builder
Define at-risk users by combining NPS score, inactivity, support tickets, and any custom attribute. Encatch flags the accounts that match.
Use case · Churn & Retention Insights
Bring satisfaction, activity, and feedback together to identify at-risk accounts and understand why they might leave.
Nexus Corp
EnterpriseNPS dropped to 4 · 3 support tickets open
BlueSky SaaS
TeamNo logins in 18 days · submitted 2 frustration reports
Meridian Labs
TeamNPS score 5 · open feature request unaddressed
AI note: 5 of 7 at-risk accounts mentioned onboarding confusion in their last NPS follow-up.
How it works
Segmentation · At-risk cohorts
Combine NPS, behaviour, and feedback signals
Flag a user as at-risk when…
47
At-risk users
$84K
ARR at risk
12
Alerted CS
From feedback to action
Real-Time Alerts · Churn signals
CS team notified before the cancellation lands
🔴 At-risk: Nexus Corp (Enterprise) · NPS dropped to 4 · CS alerted
3 open tickets · last login 8 days ago
now⚠️ Inactivity: BlueSky SaaS hasn't logged in for 18 days
Team plan · $2.4K ARR · Sent re-engagement survey
1h ago📋 Weekly churn digest: 47 at-risk users · $84K ARR · 3 surveys sent
See full breakdown →
Mon 9amRoute Enterprise at-risk alerts to #cs-urgent · all others to weekly digest
Churn & Retention Insights
Encatch surfaces the behavioural and feedback signals that predict churn — and gives your CS team the context to intervene before renewal.
Define at-risk users by combining NPS score, inactivity, support tickets, and any custom attribute. Encatch flags the accounts that match.
Trigger a cancellation survey the moment a user hits the cancel flow. Understand the reason before they're gone.
Get a Slack or email alert when an Enterprise account becomes at-risk — not after they've cancelled.
AI compares churned vs. retained cohorts and identifies the feedback signals most correlated with churn.
Automatically send a recovery survey to every NPS detractor — so you can rescue at-risk accounts before renewal.
Fire a re-engagement survey when a user goes inactive for N days. Surface what stopped them and bring them back.
Track at-risk users, churn reasons, and recovery rates over time — segmented by plan, region, and account age.
See every feedback signal for a specific account in one view — NPS history, open requests, tickets, and activity.
Track how each product release, support change, or pricing update affects retention for different user cohorts.
A little more detail
Encatch triggers a feedback survey the moment a user enters a cancellation or downgrade flow, inside the product, not via a post-cancellation email. The churn reason is captured while intervention is still possible.
Encatch triggers NPS and CSAT surveys on behavioural events, inactivity thresholds, feature abandonment, repeated failed actions. When a score drops below threshold, the signal routes to CS in Slack or Salesforce in real time.
Gainsight, ChurnZero, and Totango are standard for health scoring. For the qualitative layer, why users are disengaging, teams add Encatch as an in-product feedback layer that routes churn-risk signals directly into those CS workflows.
Churn tools model what users do, not what they experience. A health score shows someone is at risk, not 'why'. Encatch captures the user's stated reason at the friction moment, inside the product, before the decision to leave is made.
Most analytics tools track trailing behaviour, logins, clicks, session time which surface after disengagement has started. Encatch captures the leading signal: in-product feedback at friction moments, routed to the CS team in real time.
Encatch triggers NPS surveys on inactivity thresholds and session-count rules, detects low scores in real time, and routes the signal to the CS team immediately before the user reaches a cancellation screen.
Encatch captures in-product friction signals, low CSAT, drop-off patterns, failed actions and routes churn-risk flags to Slack or Salesforce the moment a response qualifies. The alert arrives while the user is still inside the product.
Encatch routes directly into Salesforce, Slack, Zendesk, and Jira. Churn-risk flags and low NPS signals arrive inside the tools the CS team already works in, no new interface to monitor daily.
Encatch captures in-product churn-reason feedback, AI-analyses it for themes and urgency, and routes risk signals to Salesforce or Slack automatically. It sits alongside behavioural analytics to provide the qualitative "why" that event data alone never surfaces.
For health scoring, Gainsight and ChurnZero are the standard. For in-product qualitative signal, the user's stated experience at the friction point Encatch routes churn indicators directly into CS workflows without manual triage.
Also explore
Churn & Retention · Getting started
Free trial. No credit card. Set up your first at-risk segment and alert in under 10 minutes.