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Use case · Churn & Retention Insights

Identify at-risk users before they cancel

Encatch is a churn and retention platform that surfaces at-risk accounts before they cancel. It combines NPS signals, inactivity, and support data into a single early-warning view for your CS team.Churn is predictable — low NPS, inactivity, and unresolved frustration are all signals that appear weeks before cancellation, and Encatch surfaces them in one place while there's still time for your CS team to act.

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NPS + behaviour signalsAI churn driver analysisGDPR ready
At-Risk Account Monitor7 at risk
N

Nexus Corp

Enterprise

NPS dropped to 4 · 3 support tickets open

High
B

BlueSky SaaS

Team

No logins in 18 days · submitted 2 frustration reports

High
M

Meridian Labs

Team

NPS score 5 · open feature request unaddressed

Medium

AI note: 5 of 7 at-risk accounts mentioned onboarding confusion in their last NPS follow-up.

Segmentation · At-risk cohorts

Define at-risk users by any combination of signals

  • Combine NPS score, inactivity, open support tickets, or any custom attribute to define your at-risk segment.
  • Encatch continuously evaluates all active users against your rules and flags matches in real time.
  • See the total ARR at risk in your current segment — not just a headcount.
  • Build separate at-risk rules for Enterprise, Team, and Starter — different plans have different churn signals.

Segmentation · At-risk cohorts

Combine NPS, behaviour, and feedback signals

Flag a user as at-risk when…

NPS score≤6 (Detractor)OR
Last login>14 days agoOR
Support tickets≥2 open

47

At-risk users

$84K

ARR at risk

12

Alerted CS

Form Engine · Exit surveys

Understand why users leave — not just that they did

  • Trigger a cancellation survey when a user hits the cancel confirmation flow — catch the reason in the moment.
  • Use multi-choice reasons with an open-text follow-up for context: price, missing feature, competitor, or other.
  • Track cancellation reason breakdown over time to see which problems are driving the most churn.
  • Use exit feedback to prioritise the roadmap changes most likely to improve retention.

Exit & cancellation surveys

Understand why before it's too late

Triggered: cancellation flow detected

Before you go — what could we have done better?

Too expensive for what it offers
Missing a feature I need
Switching to a competitor
Not using it enough to justify cost

Cancellation reasons · last 30 days

Price / ROI

38%

Missing feature

29%

Competitor

21%

Real-Time Alerts · Churn signals

Alert CS before the cancellation — not after

  • Route Enterprise at-risk alerts to a dedicated Slack channel the moment they're flagged.
  • Trigger a Slack or email alert when an account submits a detractor NPS or goes inactive for N days.
  • Weekly digest gives your whole CS team a summary of at-risk accounts, ARR exposure, and interventions sent.
  • Configure different alert rules per plan tier — Enterprise gets instant alerts, Starter goes to weekly digest.

Real-Time Alerts · Churn signals

CS team notified before the cancellation lands

🔴 At-risk: Nexus Corp (Enterprise) · NPS dropped to 4 · CS alerted

3 open tickets · last login 8 days ago

now

⚠️ Inactivity: BlueSky SaaS hasn't logged in for 18 days

Team plan · $2.4K ARR · Sent re-engagement survey

1h ago

📋 Weekly churn digest: 47 at-risk users · $84K ARR · 3 surveys sent

See full breakdown →

Mon 9am

Route Enterprise at-risk alerts to #cs-urgent · all others to weekly digest

Encatch AI · Retention analysis

Understand the patterns behind every churn cohort

  • AI compares the feedback signals of churned vs. retained users to identify the strongest churn predictors.
  • Retention recommendations are quantified: fixing onboarding friction could prevent $X ARR in quarterly churn.
  • Cohort analysis shows which product iteration, pricing change, or support event shifted retention.
  • Weekly retention brief keeps the CS and Product teams aligned on the same root causes.

Encatch AI · Retention insights

Patterns across churned and retained cohorts

Churn driver analysis · last 90 days

Onboarding friction

Churned: 68%Retained: 22%

Missing integration

Churned: 44%Retained: 11%

Slow response time

Churned: 38%Retained: 18%

Retention recommendation

Users who complete onboarding within 3 days are 4× less likely to churn. Fixing step 3 friction could prevent ~$40K ARR in quarterly churn.

Churn & Retention Insights

Catch at-risk users before they cancel

Encatch surfaces the behavioural and feedback signals that predict churn — and gives your CS team the context to intervene before renewal.

At-risk segment builder

Define at-risk users by combining NPS score, inactivity, support tickets, and any custom attribute. Encatch flags the accounts that match.

Exit & cancellation surveys

Trigger a cancellation survey the moment a user hits the cancel flow. Understand the reason before they're gone.

Churn signal alerts

Get a Slack or email alert when an Enterprise account becomes at-risk — not after they've cancelled.

AI churn driver analysis

AI compares churned vs. retained cohorts and identifies the feedback signals most correlated with churn.

Detractor follow-up

Automatically send a recovery survey to every NPS detractor — so you can rescue at-risk accounts before renewal.

Re-engagement triggers

Fire a re-engagement survey when a user goes inactive for N days. Surface what stopped them and bring them back.

Retention dashboard

Track at-risk users, churn reasons, and recovery rates over time — segmented by plan, region, and account age.

Account-level visibility

See every feedback signal for a specific account in one view — NPS history, open requests, tickets, and activity.

Cohort retention trends

Track how each product release, support change, or pricing update affects retention for different user cohorts.

FAQ

Churn & retention insights, answered

How does Encatch predict churn risk?
Encatch combines low NPS scores, inactivity, and unresolved support signals into a single risk view, surfacing at-risk accounts weeks before they typically cancel.
Can Encatch alert my CS team automatically?
Yes. Encatch triggers real-time alerts to Slack, email, or webhooks when an account crosses a churn-risk threshold you define.
Does Encatch replace my CRM?
No. Encatch feeds churn-risk signals alongside your existing CRM or customer success platform rather than replacing it.

Also explore

NPS / CSAT Tracking

Measure loyalty and satisfaction continuously across the customer journey.

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Product Discovery

Uncover unmet needs and opportunity areas before you write a line of code.

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In-App Feedback Collection

Capture contextual feedback inside your product.

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Churn & Retention · Getting started

Protect ARR. Rescue accounts early.

Free trial. No credit card. Set up your first at-risk segment and alert in under 10 minutes.

Start Free TrialSee NPS / CSAT Tracking