Usage Limits — MAU, AI Credits & FAQs
Understand how Monthly Active Users (MAU), AI credits, and other usage limits work in Encatch.
This page explains how Encatch measures usage, what counts toward your limits, and what happens when you reach them.
Monthly Active Users (MAU)
Monthly Active Users (MAU) is how Encatch measures how many unique users engage with your feedback setup each billing cycle. It drives your plan limits and helps you understand your usage at a glance.
How is MAU calculated?
A user counts toward your MAU when they do any of the following:
- Respond to a feedback form — They submit a response through any Encatch form (in-app or survey link)
- Are identified through the SDK — You identify them in your app (e.g., when a user logs in)
- Trigger a tracked event — They perform an action that fires a screen view or custom event
Each unique user is counted once per month, no matter how often they do these things. If someone submits 10 feedback forms, they still count as 1 MAU for that billing cycle.
Project-level scoping
Same user, different projects
Users are scoped to the project level. The same person in two different projects is counted as two MAU. For example, a user in Project A and Project B contributes 2 MAU.
There are no separate MAU categories — all users who respond, are identified, or trigger events count toward your plan’s MAU limit.
What happens when you hit your MAU limit?
When you reach your MAU limit during a billing cycle:
- New users who haven't been counted yet won't see or trigger feedback forms until the next cycle.
- Users already counted in the current cycle can keep interacting as usual.
- You won't be charged overage — access is simply limited until the cycle resets.
- To grow beyond your limit, you can upgrade your plan or buy add-ons as required from the billing screen in your admin console.
Plan ahead
If you expect a traffic spike, consider scaling your MAU limit before your cycle ends so new users can still access your feedback forms.
AI Credits
AI credits power Encatch’s AI features, such as:
- AI-generated feedback forms
- AI filters for destinations
- Other AI-powered capabilities
Each AI action consumes credits according to the feature’s usage (e.g., form generation, filter execution). Your plan includes a fixed number of AI credits per month.
- Usage is shown in your billing screen in the admin console.
- When credits run out, AI features are paused until the next billing cycle or until you add more credits.
- AI credits do not count toward MAU — they are a separate limit.
Frequently Asked Questions
Next Steps
- Plans & Pricing — Compare plans and limits
- Billing FAQ — Upgrade, downgrade, refunds, and more